Siobhan Ferguson used to be a banker. Now, she’s a huge presence on Instagram with her feed @siobhaise and founder/curator of @prettycitylondon and @prettycities, as well as author of the newly published book “Pretty City London.” Her whole ethos is encouraging people to experience the beauty of a place and to discover hidden gems.
In today’s interview, you’ll hear why and how she made the transition from a banker (hint: life circumstances helped, motherhood in particular). We hear how the platform gave her creative inspiration that she ran with, latching onto the creative adrenaline rush to see where it would lead.
We talk about the sometimes challenge of defining yourself when your career is multi-hyphenate, and the quirky chaos in her life that
actually helps her have a balanced perspective on social media. She helps us flip the script on Instagram, and insists there’s no such thing as “the perfect shot,” and explains why.
At the beginning of the episode, I talk with Omar Zavala about what it means to be an artist. You can find Omar’s portraits on his Instagram account. @omarzavalaphotography.